Privacy policy

Privacy Policy

The Blackwood

Last updated: July 2026

The Blackwood ("we," "us," or "our") operates the website theblackwood.us (the "Site") and sells watches and related accessories. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use and share it, and the choices you have.

By using our Site or making a purchase, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Information you provide to us:

Contact details (name, email address, phone number, shipping and billing address)
Order information (products purchased, order value)
Payment information (payment method details, which are processed securely by our payment providers — we do not store full card numbers)
Account information, if you create an account
Communications with us (customer-support messages, product reviews, survey responses)
Marketing preferences

Information we collect automatically:

Device and browser information (IP address, device type, operating system, browser type)
Usage data (pages viewed, links clicked, time on site, referring URLs)
Location information inferred from your IP address
Information collected through cookies, pixels, and similar technologies (see Section 4)

Information from third parties:

Our advertising and analytics partners (such as Meta and Google) may share information about your interactions with our ads and Site.
Payment providers may share limited transaction and fraud-prevention information.

2. How We Use Your Information

We use your information to:

Process, fulfill, and deliver your orders
Communicate with you about orders, shipping, returns, and customer support
Send marketing and promotional messages, where permitted, with an option to opt out
Personalize your experience and show you relevant products and advertising
Measure and improve our Site, products, marketing, and services
Detect, prevent, and address fraud, abuse, security, and technical issues
Comply with our legal obligations and enforce our terms

3. How We Share Your Information

We do not sell your personal information for money. We may share your information with:

Service providers that help us operate the business, including our e-commerce platform (Shopify), payment processors (such as Shop Pay, PayPal, and Stripe), shipping carriers, order-fulfillment partners and product suppliers, email/SMS marketing providers, and customer-support tools.
Advertising and analytics partners, such as Meta (Facebook and Instagram) and Google, that help us deliver and measure advertising. Sharing information with these partners for targeted advertising may be considered a "sale" or "share" under certain state privacy laws (see Section 6).
Legal and safety recipients, when required to comply with applicable law, respond to lawful requests, enforce our terms, or protect our rights, our customers, or the public.
Business transfers, in connection with a merger, acquisition, financing, reorganization, or sale of assets.

4. Cookies and Tracking Technologies

We and our partners use cookies, pixels, tags, and similar technologies to operate the Site, remember your preferences, analyze traffic, and deliver and measure advertising (including the Meta Pixel and Google tags).

You can control cookies through your browser settings and, where available, through the cookie/consent banner on our Site. Disabling certain cookies may affect how the Site functions.

5. Advertising Choices

We use tools such as the Meta Pixel and Google tags to understand how our ads perform and to show you relevant products. You can opt out of interest-based advertising through:

Your Meta ad preferences
Your Google Ads settings
The Digital Advertising Alliance opt-out page (optout.aboutads.info)
Your device's "Limit Ad Tracking" or equivalent privacy setting

6. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

The right to know or access the personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of your personal information
The right to opt out of the "sale" or "sharing" of personal information for targeted advertising
The right to opt out of marketing communications at any time
The right not to be discriminated against for exercising your rights

California residents (CCPA/CPRA): You have the rights listed above, including the right to opt out of the sale or sharing of personal information and to limit the use of sensitive personal information. We do not knowingly sell personal information for monetary value.

Other U.S. states: Residents of states with applicable consumer-privacy laws (such as Virginia, Colorado, Connecticut, Utah, Texas, and others) may have similar rights.

To exercise any of these rights, email us at info@theblackwood.us. We may need to verify your identity before we can respond, and we will not discriminate against you for making a request.

7. Data Retention

We keep your personal information only for as long as necessary to fulfill the purposes described in this policy, including to meet legal, tax, accounting, or reporting requirements, and to resolve disputes.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or method of storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our Site is not directed to children under 13 (or the minimum age required in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. International Users and Data Transfers

We operate internationally, and your personal information may be transferred to, stored, and processed in the United States or other countries that may have different data-protection laws than your own. By using the Site, you consent to such transfers.

11. Third-Party Links

Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Your continued use of the Site after any changes constitutes acceptance of the updated policy.